MARC details
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05474nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211115141627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210301b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781482259681 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.57 |
| Item number |
MAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Majerus, Norbert |
| 245 ## - TITLE STATEMENT |
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| Title |
Lean driven innovation: powering product development at the Goodyear tire and rubber company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
CRC Press |
| Place of publication, distribution, etc. |
Boco Raton |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxx, 463 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
42.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>Goodyear Today: Lean Product Development<br/>Goodyear Results from Lean Product Development<br/>Lean R&D Helps Develop Profitable Value Streams<br/>This Lean "Stuff" Really Works<br/>Goodyear’s Brief History of Lean Product Development<br/>Lean Is a Lot of Work<br/>Lean Principles<br/>Notes<br/><br/>Success to Survival to a Foundation for Lean<br/>The Golden Age of Tire Technology<br/>Early Building Blocks for Lean<br/>Use of Product and Process Standards<br/>Knowledge Management Office<br/>New Business Objectives<br/>Note<br/><br/>The Beginning of a Lean Process<br/>The First Kaikaku—Eroding Profits at Goodyear<br/>Change Management<br/>Changes for the Worse<br/>Policemen, Ambulances, and the Downward Spiral<br/>Outside Help Does not Help Out Enough<br/>Matrix and Project Management<br/>Lean Firsts at Goodyear<br/>Notes<br/><br/>Finding and Removing Waste from Product Development<br/>Focus on the Customer<br/>What Do Customers Value?<br/>Value and Waste<br/>Muda, Muri, and Mura<br/>Waste Removal Gets Underway at Goodyear<br/>Notes<br/><br/>Making New-Product Value Flow<br/>Break Down Large Projects into Quick Learning Cycles<br/>Early Attempts at Visual Planning<br/>Finding Our Bottleneck—Herbie Meets Herbie<br/>The Kaikaku We Needed<br/>Exploring Pull and Flow Concepts<br/>The Turning Point<br/>Fast is Better than Slow<br/>Create a Kaikaku<br/>Pit Crew Tries to Accelerate Speed<br/>Notes<br/><br/>Lean and Innovation<br/>Dispelling Lean Innovation Myths<br/>Discovery of Lean Tools in the Innovation Creation Process<br/>It Takes More than One Process<br/>Create Capacity and Resources for Innovation<br/>Funding the Innovation Space<br/>Innovation Talent and Serial Innovators<br/>Add Room for Failure to the Innovation Space<br/>Standardizing Innovation<br/>Managing Incoming Work<br/>Manage Work Entering the Product Creation Process<br/>Cost of Delay (COD)<br/>Goodyear COD Calculation<br/>Creating Customer Value and Profits<br/>Lean Innovation Killers<br/>More Innovation than Ever Before<br/>Goodyear Innovation Awards<br/>Notes<br/><br/>Operating the Lean Product Development Factory<br/>From Lean Initiative to Lean Function<br/>Get the Process Right and Results Will Follow<br/>Lean Support—Accounting for Value<br/>Responsibility for Quality<br/>The End of the Herbie Story—Managing Purpose, Process, and People<br/>Lean Purpose<br/>Lean Process<br/>Lean People<br/>Improve R&D Efficiency—It Is OK to be Selfish<br/>Lean Expectations and Endurance<br/>Notes<br/><br/>Lean Never Ends<br/>Lean Courage<br/>Get Started<br/>Notes<br/><br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Book Description<br/>In 2005, Goodyear’s research and development (R&D) engine was not performing up to its full potential. The R&D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. Within five years, Goodyear saw its product development cycle times slashed by 70 percent, on-time delivery performance rise close to 100 percent, and throughput improve three-fold – all achieved with no increase in the R&D budget.<br/><br/>Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company describes in great detail how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, the book shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes—and, in the process, delivered substantial more value to customers and to the company.<br/><br/>The book also explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it. Presenting wide-ranging perspectives from all levels of leadership, this book is ideal for anyone in R&D daring to take on a lean initiative in R&D or who is struggling with a lean transformation that is not delivering to its full potential. Since the book focuses on universal lean principles, it is as insightful to other manufacturing and nonmanufacturing disciplines in any industry as well.<br/><br/>The book presents invaluable insights gained by the author during his 36 years within Goodyear, of which 10 have been directly involved in trying to develop, implement, and sustain lean to achieve the company’s business objectives. It distills ideas, practices, failures, and successes into key principles that lean product development practitioners can easily implement.<br/><br/>After reading this book, you will gain a practical path for applying lean to the innovation processes of your organization, including where to begin and what to do, regardless of the industry and the status of your transformation.<br/><br/>Watch Norbert Majerus discuss Lean-Driven Innovation at: https://youtu.be/yIlJEMJIcyA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Operations research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Research, Industrial |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Lean manufacturing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Goodyear Tire and Rubber Company |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |