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03254nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250114155309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781398615458 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
LOJ |
| 245 ## - TITLE STATEMENT |
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| Title |
The future of luxury customer experience: |
| Remainder of title |
how to create high-value, personalized omnichannel experiences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Kogan Page Limited |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 324 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Chapter - 00: Introduction<br/>Chapter - 01: The Alchemy of Luxury: Brand Identity and Value Creation<br/>Chapter - 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists<br/>Chapter - 03: Timeless Yet Timely: The Paradox of Luxury Authenticity<br/>Chapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors<br/>Chapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement<br/>Chapter - 06: Seamless Retail: Bridging the Digital and Physical Divide<br/>Chapter - 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships<br/>Chapter - 08: Emerging Trends in Customer Relationship Management<br/>Chapter - 09: How to Optimize Spend and Evaluate Success<br/>Chapter - 10: New Technologies and the Future of Customer Experience<br/>Chapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare<br/>Chapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication<br/><br/>[https://www.koganpage.com/marketing-communications/the-future-of-luxury-customer-experience-9781398615458#contentgroupsection-toc] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment.<br/><br/>Using case studies from world-leading luxury retailers such as Ferrari, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.<br/><br/>(https://www.koganpage.com/marketing-communications/the-future-of-luxury-customer-experience-9781398615458) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business and management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lojacono, Gabriella [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |