MARC details
| 000 -LEADER |
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| fixed length control field |
03457nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250114152200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032438481 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.45 |
| Item number |
FAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Farkas, Dan |
| 245 ## - TITLE STATEMENT |
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| Title |
Strategic content marketing: |
| Remainder of title |
creating effective content in practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 272 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Foreword. Chapter 1: Content Marketing Myths. Section 1: Content Strategy. Chapter 2: New Product Development and Positioning and its Role in Content Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing. Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5: Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media (Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B Content Marketing Types. Section 3: Content Marketing Measurement, The Role of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.<br/><br/>[https://www.routledge.com/Strategic-Content-Marketing-Creating-Effective-Content-in-Practice/Farkas-Geier/p/book/9781032438481?srsltid=AfmBOooz6xfzZt9kIZ9qETr-K-LCjuJerJXRVkWbFwOoRS-dLoMwNeKg] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.<br/><br/>Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:<br/><br/><br/>The definition, purpose, and practical implementation of a content marketing programme<br/><br/>The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives<br/><br/>The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing<br/><br/>How to create persuasive content and measure the effectiveness of content marketing<br/><br/>The careers, associated competencies, and software technologies in the burgeoning field of content marketing.<br/>This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.<br/><br/>(https://www.routledge.com/Strategic-Content-Marketing-Creating-Effective-Content-in-Practice/Farkas-Geier/p/book/9781032438481?srsltid=AfmBOooz6xfzZt9kIZ9qETr-K-LCjuJerJXRVkWbFwOoRS-dLoMwNeKg) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Geier, Rebecca |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |