MARC details
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03367nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250114144931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032826578 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1328 |
| Item number |
SAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
SanMiguel, Patricia |
| 245 ## - TITLE STATEMENT |
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| Title |
Social media in the fashion industry: |
| Remainder of title |
fundamentals strategy and research methods |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 122 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
38.99 |
| 490 ## - SERIES STATEMENT |
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| Series statement |
Routledge Studies in the Fashion Industry |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>INTRODUCTION<br/><br/> <br/><br/>SECTION 1: FASHION SOCIAL MEDIA FUNDAMENTALS<br/><br/> <br/><br/>1. The power of Social Media<br/><br/>2. Fashion Consumer and Social Media<br/><br/> <br/><br/>SECTION 2: SOCIAL MEDIA STRATEGY AND PLAN <br/><br/> <br/><br/>3. Social Media Strategy<br/><br/>4. Social Media Mix Planning<br/><br/> <br/><br/>SECTION 3: SOCIAL MEDIA PERFORMANCE <br/><br/> <br/><br/>5. Social Media Commerce Strategy<br/><br/>6. Social Media Content Strategy<br/><br/>7. Social Media Customer Relationship Management and Community Strategy<br/><br/>8. Calendar, Budget, Monitoring and Tools<br/><br/> <br/><br/>SECTION 4. SOCIAL MEDIA RESEARCH OPPORTUNITIES AND METHODOLOGIES<br/><br/> <br/><br/> 9. Netnography<br/><br/>10. Visual Analysis<br/><br/>11. Sentiment Analysis<br/><br/>12. Argumentation Analysis<br/><br/> <br/><br/>SECTION 5: Interviews with Fashion Brands<br/><br/> <br/><br/>13. Interview with Nicolas Girotto, CEO of Bally <br/><br/>14. Blanca Rosa del Bosque Madera, Digital & Media Manager, TENDAM Fashion Group<br/><br/> <br/><br/>[https://www.routledge.com/Social-Media-in-the-Fashion-Industry-Fundamentals-Strategy-and-Research-Methods/SanMiguel-Nobile-Sanchez-Blanco-Sabatini/p/book/9781032826578?srsltid=AfmBOoqYuzzP9bb5_2X_srRD2_FejmmXJPpYjbgOEC5rn_SCcgY02MR7] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.<br/><br/>Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.<br/><br/>This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.<br/><br/>(https://www.routledge.com/Social-Media-in-the-Fashion-Industry-Fundamentals-Strategy-and-Research-Methods/SanMiguel-Nobile-Sanchez-Blanco-Sabatini/p/book/9781032826578?srsltid=AfmBOoqYuzzP9bb5_2X_srRD2_FejmmXJPpYjbgOEC5rn_SCcgY02MR7) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Clothing trade marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Nobile, Tekila Harley |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sánchez-Blanco, Cristina |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sabatini, Nadzeya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |