Globally-minded marketing: (Record no. 8511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01614nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250114125002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031508110 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | TOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Torelli, Carlos J |
| 245 ## - TITLE STATEMENT | |
| Title | Globally-minded marketing: |
| Remainder of title | a cultural approach to building iconic brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 199 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 52.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. <br/>Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. <br/><br/><br/>Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today’s consumers, who tend to be more multicultural.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-50812-7) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entreprises multinationales |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rodas, Maria A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN31971 | 18-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/18/2025 | Overseas Press India Private | 3275.58 | 658.827 TOR | 007260 | 01/18/2025 | 1 | 5039.35 | 01/18/2025 | Book |