Fundraising and nonprofit marketing: (Record no. 8510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02592nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119102351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032428109 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.15 |
| Item number | BEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Roger |
| 245 ## - TITLE STATEMENT | |
| Title | Fundraising and nonprofit marketing: |
| Remainder of title | a research overview |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 121 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 19.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | State of the Art in Business Research |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research<br/><br/>[https://www.routledge.com/Fundraising-and-Nonprofit-Marketing-A-Research-Overview/Bennett/p/book/9781032428109?srsltid=AfmBOorRLH_iT1ke5RXOqsGzcepzCmkFwnVudTXkZSY0JQYdk7vbeDGt] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.<br/><br/>This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research.<br/><br/>Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.<br/><br/>(https://www.routledge.com/Fundraising-and-Nonprofit-Marketing-A-Research-Overview/Bennett/p/book/9781032428109?srsltid=AfmBOorRLH_iT1ke5RXOqsGzcepzCmkFwnVudTXkZSY0JQYdk7vbeDGt) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Nonprofit organizations marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN31971 | 18-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/18/2025 | Overseas Press India Private | 1481.26 | 658.15 BEN | 007259 | 01/18/2025 | 1 | 2278.86 | 01/18/2025 | Book |