Chinese marketing and management scales (Record no. 8509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02234nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250114122959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789819744879 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | YAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yau, Oliver H. M |
| 245 ## - TITLE STATEMENT | |
| Title | Chinese marketing and management scales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Singapore |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 299 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 119.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Introduction<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 1-13<br/>Research Methodology<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 15-59<br/>Chinese Culture-Related Scales<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 61-119<br/>General Marketing and Management Scales Developed in the Chinese Context<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 121-202<br/>Exemplary Paper for a Selected Scale<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 203-247<br/>How to Adopt the Scales from This Book<br/>Oliver H. M. Yau, Bernard Lee<br/>Pages 249-278<br/><br/>[https://link.springer.com/book/10.1007/978-981-97-4488-6] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context.<br/><br/>This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field.<br/><br/>The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.<br/><br/>(https://link.springer.com/book/10.1007/978-981-97-4488-6) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--China |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Bernard |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN31971 | 18-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/18/2025 | Overseas Press India Private | 7417.18 | 658.8 YAU | 007258 | 01/18/2025 | 1 | 11411.05 | 01/18/2025 | Book |