B2B customer experience: (Record no. 8506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03405nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250114115352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398608511 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | HAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hague, Nick |
| 245 ## - TITLE STATEMENT | |
| Title | B2B customer experience: |
| Remainder of title | a practical guide to delivering exceptional CX |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 251 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 29.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Section - ONE Part one: Why Bother?;<br/>Chapter - 01: What is customer experience and what triggers it?;<br/>Chapter - 02: The importance of customer experience;<br/>Chapter - 03: The Net Promoter Score and customer experience;<br/>Section - TWO Part two: A Plan For Delivering Excellent Customer Experience;<br/>Chapter - 04: The six pillars of customer experience;<br/>Chapter - 05: Staying on track;<br/>Chapter - 06: Staying ahead of the competition;<br/>Chapter - 07: Drivers of customer experience;<br/>Chapter - 08: Customer experience throughout the customer journey;<br/>Section - THREE Part three: Turning The Customer Experience Plan Into Action;<br/>Chapter - 09: The long and the short of customer experience;<br/>Chapter - 10: Selling your customer experience strategy within your company;<br/>Chapter - 11: Building a customer experience culture;<br/>Chapter - 12: Horses for courses;<br/>Chapter - 13: Getting the right people;<br/>Section - FOUR Part four: Linking Customer Experience To The 4Ps;<br/>Chapter - 14: How your brand affects customer experience;<br/>Chapter - 15: How your products affects customer experience;<br/>Chapter - 16: How your prices affects customer experience;<br/>Chapter - 17: How distribution and the supply chain affects customer experience;<br/>Chapter - 18: How advertising and promotions affects customer experience;<br/>Section - FIVE Part five: The Role Of IT In Customer Experience;<br/>Chapter - 19: Make or break;<br/>Chapter - 20: Customer relationship management;<br/>Section - SIX Part Six: Moving Forward;<br/>Chapter - 21: Continuous improvement in customer experience;<br/>[https://www.koganpage.com/marketing-communications/b2b-customer-experience-9781398608511#contentgroupsection-toc] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.<br/><br/>Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.<br/><br/>Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.<br/><br/>(https://www.koganpage.com/marketing-communications/b2b-customer-experience-9781398608511) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hague, Paul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN31971 | 18-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/18/2025 | Overseas Press India Private | 2222.26 | 658.812 HAG | 007255 | 01/18/2025 | 1 | 3418.86 | 01/18/2025 | Book |