Marketing case studies in emerging markets: (Record no. 8386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01606nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109143418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031516887 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MUT |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing case studies in emerging markets: |
| Remainder of title | contemporary multi-industry issues and best-practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 257 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 59.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Springer Business Cases |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.<br/>(https://link.springer.com/book/10.1007/978-3-031-51689-4) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mutum, Dilip S [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ewe, Soo Yeong [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghazali, Ezlika M [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vincent, Racheal Louis [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | COR/IN/25/8312 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/12/2025 | CBS Publishers & Distributors Pvt. Ltd. | 3708.28 | 658.8 MUT | 007139 | 01/12/2025 | 1 | 5705.05 | 01/12/2025 | Book |