Key developments in international marketing: (Record no. 8384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02506nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109142338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031173653 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | SAM |
| 245 ## - TITLE STATEMENT | |
| Title | Key developments in international marketing:<br/> |
| Remainder of title | influential contributions and future avenues for research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 546 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 159.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | JIBS Special Collections |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature.<br/><br/>Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.<br/>In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-17366-0) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Samiee, Saeed [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Katsikeas, Constantine S [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riefler, Petra [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | COR/IN/25/8312 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/12/2025 | CBS Publishers & Distributors Pvt. Ltd. | 9889.78 | 658.848 SAM | 007138 | 01/12/2025 | 1 | 15215.05 | 01/12/2025 | Book |