Valuing customer engagement: (Record no. 8250)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02771nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119160334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031432989 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| 245 ## - TITLE STATEMENT | |
| Title | Valuing customer engagement: |
| Remainder of title | strategies to measure and maximize profitability |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 280 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 32.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Palgrave Executive Essentials |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Front Matter<br/>Pages i-xxviii<br/>Download chapter PDF <br/>Overview of Customer Engagement<br/>V. Kumar<br/>Pages 1-13<br/>Customer Valuation Theory<br/>V. Kumar<br/>Pages 15-35<br/>Customer Engagement Value<br/>V. Kumar<br/>Pages 37-59<br/>Brand: “What Do You Think of Me?”<br/>V. Kumar<br/>Pages 61-75<br/>How Much Are Your Customers Worth?<br/>V. Kumar<br/>Pages 77-115<br/>When Brand Value Meets Customer Value<br/>V. Kumar<br/>Pages 117-131<br/>What’s the Word Out There?<br/>V. Kumar<br/>Pages 133-178<br/>Hey, Have You Heard About This?<br/>V. Kumar<br/>Pages 179-219<br/>We Need Your Help!<br/>V. Kumar<br/>Pages 221-243<br/>Engaging with Customers in a Multi-dimensional World<br/>V. Kumar<br/>Pages 245-273<br/>Back Matter<br/>Pages 275-280<br/><br/>[https://link.springer.com/book/10.1007/978-3-031-43296-5] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.<br/><br/>Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.<br/><br/>This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-43296-5) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.