MARC details
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05541nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20241222171820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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241222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781394204700 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.87 |
| Item number |
KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
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| Title |
Redefining retail: |
| Remainder of title |
10 guiding principles for a post-digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc |
| Place of publication, distribution, etc. |
Hoboken |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxvi, 358 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
24.95 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Introduction: Change Is the Only Constant xv<br/><br/>Retail: A Different Perspective xvii<br/><br/>Post- Digital: When Hype Meets Reality xxi<br/><br/>How We Got to Retail 5.0 xxviii<br/><br/>The Journey to Come xxxiv<br/><br/>Part I the Post- Digital Era 1<br/><br/>1 Running Backwards 3<br/><br/>Speed of Change 8<br/><br/>Reflection Summary Questions 10<br/><br/>2 Purpose, People, Planet—Therefore Profit 11<br/><br/>The Economic Imperative 14<br/><br/>Reflection Summary Questions 18<br/><br/>3 The Direct- to- Consumer (D2C) Revolution: A Double- Edged Sword 21<br/><br/>An Opportunity for Incumbent Brands 27<br/><br/>The Benefits of the Hybrid Model 32<br/><br/>In Summary 34<br/><br/>Reflection Summary Questions 36<br/><br/>4 Experiential Benchmarks 37<br/><br/>The Ever- Higher Bar of Expectations 41<br/><br/>Un(Fair) Competition 42<br/><br/>A New Market Modus Operandi? 45<br/><br/>Reflection Summary Questions 47<br/><br/>5 Making People Want Things Isn’t Enough 49<br/><br/>Making Sense of Data 54<br/><br/>The Privacy–Trust Equation 56<br/><br/>Reflection Summary Questions 58<br/><br/>6 Omnichannel Is Dead. Long Live Optichannel. 61<br/><br/>From Multichannel to Omnichannel 65<br/><br/>From Omnichannel to Optichannel 72<br/><br/>Reflection Summary Questions 74<br/><br/>7 The Post- Digital Customer Journey 75<br/><br/>A Hybrid Journey 80<br/><br/>It’s All Real 83<br/><br/>Reflection Summary Questions 87<br/><br/>8 High Tech + High Touch 89<br/><br/>Behind the Scenes 95<br/><br/>Reflection Summary Questions 100<br/><br/>9 Shopping Malls Apocalypse? 101<br/><br/>Regional Differences 104<br/><br/>Mixed- Use Developments 107<br/><br/>Reflection Summary Questions 109<br/><br/>10 The Perfect Storm 111<br/><br/>Where Do We Go from Here? 116<br/><br/>Part II THE 10 BEs OF POST- DIGITAL RETAIL 119<br/><br/>11 Be Humbitious 125<br/><br/>Different Leaders for Different Corporate Cultures 130<br/><br/>Reflection Summary Questions 135<br/><br/>12 Be Purposeful 137<br/><br/>The Benefits of Being Purposeful 142<br/><br/>A Difficult Harmony 145<br/><br/>Toward a Common Standard 147<br/><br/>The Business Correlation 150<br/><br/>Public/Private Collaboration Required 156<br/><br/>Reflection Summary Questions 158<br/><br/>13 Be Ambidextrous 161<br/><br/>Overcoming the Obstacles 170<br/><br/>Reflection Summary Questions 174<br/><br/>14 Be Onlife 175<br/><br/>Facing the Most Common Threats 179<br/><br/>Embracing an Onlife Optichannel Strategy 187<br/><br/>Reflection Summary Questions 192<br/><br/>15 Be Personal 195<br/><br/>The Benefits 201<br/><br/>The Flip Side 204<br/><br/>Reflection Summary Questions 208<br/><br/>16 Be Human 211<br/><br/>Unity Is Strength 217<br/><br/>Reflection Summary Questions 224<br/><br/>17 Be a Destination 225<br/><br/>Redefining Brick- and- Mortar Stores 231<br/><br/>Common Traits 237<br/><br/>Reflection Summary Questions 240<br/><br/>18 Be Exponential 241<br/><br/>Different Types of Business Ecosystems 245<br/><br/>Unity Is Strength 253<br/><br/>Make, Buy, or Ally 257<br/><br/>Reflection Summary Questions 261<br/><br/>19 Be Invisible 263<br/><br/>Five Significant Benefits of Invisible Technologies 269<br/><br/>Or: Not So Fast 275<br/><br/>Reflection Summary Questions 277<br/><br/>20 Be Loyal 279<br/><br/>Stakeholders’ Loyalty 284<br/><br/>Decoding Customer Loyalty and Churn 287<br/><br/>Loyalty, Habit, and Communities 293<br/><br/>Reflection Summary Questions 298<br/><br/>Conclusion: Embracing the Post- Digital Retail 5.0 Journey 299<br/><br/>Notes 305<br/><br/>Acknowledgments 341<br/><br/>Index 345<br/>[https://www.wiley.com/en-be/Redefining+Retail%3A+10+Guiding+Principles+for+a+Post-Digital+World-p-9781394204700#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Discover the new realities of working in the post-digital era of consumer brand and retail marketing.<br/><br/>In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.<br/><br/>The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:<br/><br/>The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.<br/>How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.<br/>The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.<br/>Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.<br/>(https://www.wiley.com/en-be/Redefining+Retail%3A+10+Guiding+Principles+for+a+Post-Digital+World-p-9781394204700#description-section) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail trade research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail--Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Stigliano, Giuseppe |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |