Consumer behaviour and digital transformation (Record no. 8236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02151nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241222124542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032149769 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | GBA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gbadamosi, Ayantunji |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and digital transformation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 363 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 43.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Business and Digital Transformation |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.<br/><br/>Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing.<br/><br/>This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.<br/><br/>(https://www.routledge.com/Consumer-Behaviour-and-Digital-Transformation/Gbadamosi/p/book/9781032149769?srsltid=AfmBOopl9GhJR4bSJ1AhxXIkaaaHK1XQ7eh6G15L3eRbMIo5bC5FEQpo) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1182925 | 11-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/22/2024 | Atlantic Publishers & Distributors | 3259.66 | 658.8342 GBA | 006913 | 12/22/2024 | 1 | 5014.86 | 12/22/2024 | Book |