Generative AI in practice: (Record no. 8232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04270nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119144435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394245567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.0563 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marr, Bernard |
| 245 ## - TITLE STATEMENT | |
| Title | Generative AI in practice: |
| Remainder of title | 100+ amazing ways generative artificial intelligence is changing business and society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 284 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 37.50 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>About the Author ix<br/><br/>Introduction xi<br/><br/>Part 1 Setting the Scene for an AI Revolution 1<br/><br/>1 Unveiling Generative AI: A New Frontier 3<br/><br/>2 Tracing the Evolutionary Blueprint of Generative AI 17<br/><br/>3 Revolutionizing Societies and Business Ecosystems 29<br/><br/>4 Risks and Challenges to Manage 45<br/><br/>5 Impact of Generative AI on Jobs 63<br/><br/>Part 2 Generative AI in Practice 77<br/><br/>6 A New Dawn in Media and Entertainment 79<br/><br/>7 Advertising and Marketing: Bridging Creativity with AI 97<br/><br/>8 Reinventing Customer Engagement through Intelligent Systems 109<br/><br/>9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121<br/><br/>10 Personalized Learning: The Future of Education 133<br/><br/>11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143<br/><br/>12 Video Game Design and Testing: The Generative AI Approach 155<br/><br/>13 The Legal Sphere: AI- Assisted Document Creation and Review 165<br/><br/>14 Crafting Tomorrow: AI in Design and Development 173<br/><br/>15 Banking and Financial Services: AI as a Disruptive Force 189<br/><br/>16 Coding and Programming: The AI Revolution 201<br/><br/>17 Data Insights: Harnessing the Power of Generative AI 211<br/><br/>Part 3 Moving Forward with Generative AI 223<br/><br/>18 Implementing Generative AI: Keys for Success 225<br/><br/>19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241<br/><br/>Appendix: GenAI Tools 249<br/><br/>Index 271<br/><br/>[https://www.wiley.com/en-us/Generative+AI+in+Practice%3A+100%2B+Amazing+Ways+Generative+Artificial+Intelligence+is+Changing+Business+and+Society-p-9781394245567#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An indispensable look at the next frontier of technological advancement and its impact on our world<br/><br/>Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.<br/><br/>In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:<br/><br/>Navigate the complex landscapes of risks and challenges posed by Generative AI<br/>Delve into the revolutionary transformation of the job market in the age of GenAI<br/>Understand AI's transformative impact on education, healthcare, and retail<br/>Explore the boundless potentials in media, design, banking, coding, and even the legal arena<br/>Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today<br/><br/>(https://www.wiley.com/en-us/Generative+AI+in+Practice%3A+100%2B+Amazing+Ways+Generative+Artificial+Intelligence+is+Changing+Business+and+Society-p-9781394245567) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence--Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.