Attention hacking: (Record no. 8184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03776nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241220190927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241220b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394189052 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 368.00688 |
| Item number | KIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kiera, Robin |
| 245 ## - TITLE STATEMENT | |
| Title | Attention hacking: |
| Remainder of title | the power of social media selling in insurance and finance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 199 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 37.50 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Foreword by Julian Teicke xiii<br/><br/>Foreword by Dr Stefan Knoll xvii<br/><br/>Introduction xix<br/><br/>Part I: Introducing Attention Hacking 1<br/><br/>Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3<br/><br/>Chapter 2: ‘It’s the Mindset, Stupid.’ 17<br/><br/>Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29<br/><br/>Chapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39<br/><br/>Chapter 5: How Attention Hacking Works 49<br/><br/>Chapter 6: Knowledge Is Not in Short Supply 57<br/><br/>Part II: Implementing Attention Hacking 63<br/><br/>Chapter 7: Set (Unrealistic) Goals 65<br/><br/>Chapter 8: Get Started on the Right Foot 69<br/><br/>Chapter 9: Engage Your Community 75<br/><br/>Chapter 10: Use Suitable Formats 85<br/><br/>Chapter 11: Digitally Scale Offline Events 101<br/><br/>Chapter 12: Be Where the Customer Is 111<br/><br/>Chapter 13: Become a Content Machine 167<br/><br/>Chapter 14: Identify Your Relevant Influencers 173<br/><br/>Chapter 15: Build Social Media into Your Daily Routine 175<br/><br/>Chapter 16: Build an Effective Sales Funnel 177<br/><br/>Chapter 17: Summing Up Attention Hacking 183<br/><br/>Chapter 18: Digitalscouting: We Make Your Customer Come to You 187<br/><br/>Index 191<br/>[https://www.wiley.com/en-gb/Attention+Hacking%3A+The+Power+of+Social+Media+Selling+in+Insurance+and+Finance-p-9781394189076#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A guide for insurance and other industries to staying on customers' radars<br/><br/>Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing.<br/><br/>In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal.<br/><br/>Learn how to position yourself and your company as influencers among your target market<br/>Sell insurance through savvy social media strategy and online marketing<br/>Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more<br/>Recognize and abandon outdated strategies and marketing channels<br/>For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.<br/><br/>(https://www.wiley.com/en-gb/Attention+Hacking%3A+The+Power+of+Social+Media+Selling+in+Insurance+and+Finance-p-9781394189076#description-section) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Attention hacking |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Finance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 1182925 | 11-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/22/2024 | Atlantic Publishers & Distributors | 2132.81 | 368.00688 KIE | 006888 | 12/22/2024 | 1 | 3281.25 | 12/22/2024 | Book |