How cities become brands: (Record no. 8165)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02419nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250117160859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658437756 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 351 |
| Item number | HAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Häusler, Eric |
| 245 ## - TITLE STATEMENT | |
| Title | How cities become brands: |
| Remainder of title | developing city brands purposefully and thoughtfully |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Wiesbaden |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 226 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 64.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Introduction: The City as a Kaleidoscope<br/>Eric Häusler, Jürgen Häusler<br/>Pages 1-10<br/>The Observation: Cities are Brands<br/>Eric Häusler, Jürgen Häusler<br/>Pages 11-88<br/>The Assertion: City Brands are Created<br/>Eric Häusler, Jürgen Häusler<br/>Pages 89-118<br/>The Description: How City Brands are Created<br/>Eric Häusler, Jürgen Häusler<br/>Pages 119-212<br/>Conclusion: Should the City Become a Brand?<br/>Eric Häusler, Jürgen Häusler<br/>Pages 213-226<br/>[https://link.springer.com/book/10.1007/978-3-658-43776-3] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.<br/>The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?<br/>Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.<br/><br/>(https://link.springer.com/book/10.1007/978-3-658-43776-3) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | City promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Häusler, Jürgen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.