Inbound marketing for dummies: (Record no. 8109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03066nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250103111650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250103b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126558438 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miller, Scott Anderson |
| 245 ## - TITLE STATEMENT | |
| Title | Inbound marketing for dummies: |
| Remainder of title | a wiley brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 367 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 699.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Introduction<br/><br/>Part I: Getting Started with Inbound Marketing<br/><br/>Chapter 1: What Is Inbound Marketing, Anyway?<br/><br/>Chapter 2: Introducing the Inbound Philosophy into Your Organization<br/><br/>Chapter 3: Diagnosing Your Current Inbound Marketing Performance<br/><br/>Chapter 4: Prescribing Strategic Inbound Marketing Solutions<br/><br/>Chapter 5: Applying Inbound Solutions: Executing Your Plan<br/><br/>Part II: The Art and Science of Consumer Connections<br/><br/>Chapter 6: Mapping Your Customers' Purchase Paths<br/><br/>Chapter 7: Discovering Customer Needs with Keywords<br/><br/>Chapter 8: Connecting People with Your Products<br/><br/>Part III: Building a Customer Conversion Machine<br/><br/>Chapter 9: Building Your Conversion Machine<br/><br/>Chapter 10: Organizing Your Website for Attraction and Conversion<br/><br/>Chapter 11: Creating a Call to Action Map<br/><br/>Part IV: Fueling Visitor Needs with Content Marketing<br/><br/>Chapter 12: Creating Valuable Content: The 4 E's of Content Marketing<br/><br/>Chapter 13: Creating Inbound Campaigns with Content<br/><br/>Chapter 14: Blogging for Attraction<br/><br/>Part V: Attracting Visitors to Your Website<br/><br/>Chapter 15: Growing Your Organic Traffic<br/><br/>Chapter 16: Attracting Visitors with Paid Search<br/><br/>Chapter 17: Attracting Visitors with Social Media Sharing<br/><br/>Chapter 18: Using Email to Attract and Reattract<br/><br/>Part VI: Understanding the Power of Conversion<br/><br/>Chapter 19: Knowing Your Conversion Types<br/><br/>Chapter 20: Increasing Website Conversions<br/><br/>Chapter 21: Building Effective Landing Pages<br/><br/>Part VII: Measuring Success with Analytics<br/><br/>Chapter 22: Measuring Your Inbound Marketing Results<br/><br/>Chapter 23: Understanding User Testing<br/><br/>Part VIII: The Part of Tens<br/><br/>Chapter 24: Ten Steps to Implementing Inbound Marketing<br/><br/>Chapter 25: Ten Important Inbound Marketing Metrics<br/><br/>Glossary<br/><br/>Index<br/>[https://www.wileyindia.com/inbound-marketing-for-dummies.html] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.<br/>(https://www.wileyindia.com/inbound-marketing-for-dummies.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3054 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/04/2025 | Technical Bureau India Pvt. Ltd. | 485.80 | 1 | 658.8 MIL | 006999 | 01/23/2025 | 01/09/2025 | 01/09/2025 | 1 | 699.00 | 01/04/2025 | Book |