International marketing (Record no. 8107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03640nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250103110414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250103b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354243370 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 721 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 999.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>1 Globalization Imperative<br/><br/>Why Global Marketing Is Imperative<br/>Major Trends Affecting Global Business Environment Today<br/>The Fluid Nature of Global Competition<br/>Globalization of Markets: Convergence and Divergence<br/>Evolution of Global Marketing<br/>Challenges and Scope of Global Marketing<br/>The Driving and Restraining Forces<br/>2 Global Economic and Financial Environment<br/><br/>Intertwined World Economy<br/>Country Competitiveness<br/>Emerging Economies<br/>Evolution of Cooperative Global Trade Agreements<br/>Information Technology and the Changing Nature of Competition<br/>Regional Economic Arrangements<br/>Multinational Corporations<br/>Historical Role of the U.S. Dollar<br/>Development of Today’s International Monetary System<br/>Foreign Exchange and Foreign Exchange Rates<br/>Balance of Payments<br/>Economic and Financial Turmoil Around the World<br/>Marketing in the Euro Area<br/>3 Global Cultural Environment and Buying Behavior<br/><br/>Meaning of Culture<br/>Elements of Culture<br/>Cross‐Cultural Comparisons<br/>Adapting to Cultures<br/>Culture and the Marketing Mix<br/>COVID-19: Changing Consumer Behavior and Marketing Implications<br/>Marketing Failures Due to Cultural Mistakes<br/>4 Political and Legal Environment<br/><br/>Political Environment—Individual Governments<br/>Various Political Systems and Their Impact on Business Environment<br/>Political Environment—Social Pressures and Political Risk<br/>Terrorism and The World Economy<br/>International Agreements<br/>International Law and Local Legal Environment<br/>Global Legal Systems and Differences<br/>Issues Transcending National Boundaries<br/>5 Global Marketing Research<br/><br/>Research Problem Formulation<br/>Secondary Global Marketing Research<br/>Primary Global Marketing Research<br/>Leveraging the Internet for Global Market Research Studies<br/>Market Size Assessment<br/>New Market Information Technologies<br/>Marketing Intelligence for the International Market<br/>Managing Global Marketing Research<br/>6 Global Segmentation and Positioning<br/><br/>Reasons for International Market Segmentation<br/>International Market Segmentation Approaches<br/>Segmentation Scenarios<br/>Bases for International Market Segmentation<br/>International Positioning Strategies<br/>Global, Foreign<br/>[https://www.wileyindia.com/international-marketing-8ed-an-indian-adaptation.html] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.<br/>(https://www.wileyindia.com/international-marketing-8ed-an-indian-adaptation.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intercultural communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maheshwari, Prateek |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3054 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/04/2025 | Technical Bureau India Pvt. Ltd. | 694.30 | 658.84 KOT | 006997 | 01/04/2025 | 1 | 999.00 | 01/04/2025 | Book |