The howard-seth theory of buyer behavior (Record no. 8069)
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| 000 -LEADER | |
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| fixed length control field | 03675nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102144417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250102b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126555024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N |
| 245 ## - TITLE STATEMENT | |
| Title | The howard-seth theory of buyer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Ixiii, 464 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1579.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Dedication<br/><br/>Tributes<br/><br/>Foreword<br/><br/>Preface<br/><br/>Acknowledgments<br/><br/>Prologue<br/><br/>Part I The Nature of The Theory and A Summary<br/><br/>Chapter 1 Theory: Function, Need, and Structure<br/><br/>1.1 Functions of Theory<br/><br/>1.2 The Problem of Buyer Behavior<br/><br/>1.3 Structure of Theory<br/><br/>1.4 Summary and Conclusions<br/><br/>Chapter 2 Summary of the Theory of Buyer Behavior<br/><br/>2.1 Buying Process<br/><br/>2.2 Description of Constructs<br/><br/>2.3 Relationships among Hypothetical Constructs<br/><br/>2.4 Summary and Conclusions<br/><br/>Part II Structure of The Theory<br/><br/>Chapter 3 Intervening and Exogenous Variables<br/><br/>3.1 Classification of Variables<br/><br/>3.2 Output Variables<br/><br/>3.3 Input Variables<br/><br/>3.4 Exogenous Variables<br/><br/>3.5 Summary<br/><br/>Chapter 4 Learning Subsystem<br/><br/>4.1 Brand Comprehension<br/><br/>4.2 Motives<br/><br/>4.3 Choice Criteria<br/><br/>4.4 Attitude<br/><br/>4.5 Intention (To Buy)<br/><br/>4.6 Confidence (In Choice)<br/><br/>4.7 Satisfaction<br/><br/>4.8 Purchase Decision<br/><br/>4.9 Summary of Learning Constructs<br/><br/>Chapter 5 Perceptual Constructs<br/><br/>5.1 Influences on Quantity of Information<br/><br/>5.2 Perceptual Bias<br/><br/>5.3 Summary and Conclusions<br/><br/>5.4 Hypothetical Constructs and Intervening Variables<br/><br/>5.5 Theory of Search<br/><br/>5.6 Routinized Response Behavior<br/><br/>Part III The Theory and Its Measurement<br/><br/>Chapter 6 Attitude’ as an Intervening Variable<br/><br/>6.1 Rules of Correspondence<br/><br/>6.2 Measurement and Scaling<br/><br/>6.1 A Multivariate Approach to Attitude¢ Measurement<br/><br/>6.3 Dynamics of Attitude Change<br/><br/>6.4 Summary and Conclusions<br/><br/>Chapter 7 Purchase Behavior and Brand Loyalty<br/><br/>7.1 Purchase as an Intervening Variable<br/><br/>7.2 Stochastic Approaches to Brand Loyalty<br/><br/>7.3 Factor-Analytic Methods of Measuring Brand Loyalty<br/><br/>7.4 Summary and Conclusions<br/><br/>Part IV The Theory and Its Application<br/><br/>Chapter 8 Product Innovation<br/><br/>8.1 Product Class<br/><br/>8.2 Search Behavior<br/><br/>8.3 Sources of Information<br/><br/>8.4 Exogenous Variables<br/><br/>8.5 Summary<br/><br/>Chapter 9 Symbolic Communication<br/><br/>9.1 Significative versus Symbolic Communication<br/><br/>9.2 A Paradigm of Symbolic Communication<br/><br/>9.3 Source of Communication<br/><br/>9.4 Channels of Communication<br/><br/>9.5 Message and Its Effects on Response Sequence<br/><br/>9.6 Summary and Conclusions<br/><br/>Part V Summary and Implications<br/><br/>Chapter 10 Theory: Structure, Function, and Need<br/><br/>10.1 Introduction<br/><br/>10.2 Functions of the Theory<br/><br/>10.3 Need for the Theory<br/><br/>10.4 Summary of Relations among Structure, Function, and Need<br/><br/>Glossary of Terms<br/><br/>Bibliography<br/><br/>Index<br/>[https://www.wileyindia.com/the-howard-sheth-theory-of-buyer-behavior.html] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market research. In the last 50 years, consumer behavior has experienced spectacular growth especially with the influence of behavioral sciences. The next 50 years will be even more exciting. Stay tuned. The key drivers are the rise of emerging markets such as China and India as the largest consumer markets in the world for branded products and services.<br/>(https://www.wileyindia.com/the-howard-sheth-theory-of-buyer-behavior.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Buyer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3054 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/04/2025 | Technical Bureau India Pvt. Ltd. | 1097.40 | 658.834 SHE | 006966 | 01/04/2025 | 1 | 1579.00 | 01/04/2025 | Book |