MARC details
| 000 -LEADER |
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| fixed length control field |
03136nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241122121344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032605135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.472 |
| Item number |
KEH |
| 245 ## - TITLE STATEMENT |
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| Title |
Data analytics in marketing, entrepreneurship, and innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
CRC Press |
| Place of publication, distribution, etc. |
Boca Raton |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 181 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
995.00 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>1 Business Analytics: Through SIoT and SIoV<br/><br/>MOUNIR KEHAL<br/><br/>2 Innovation Analytics<br/><br/>EMAN ZABALAWI AND ALIA AL JAMMAL<br/><br/>3 Business Predictive Analytics: Tools and Technologies<br/><br/>DUSTIN WHITE<br/><br/>4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support<br/><br/>PEDRO LONGART<br/><br/>5 Data Analytics in Marketing and Customer Analytics<br/><br/>RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA<br/><br/>6 Marketing Analytics<br/><br/>TABANI NDLOVU AND SIHLE NDLOVU<br/><br/>7 Big Data AnalyticsSUJNI PAUL<br/><br/>8 New Product Development and Entrepreneurship Analytics<br/><br/>KENNEDY PRINCE MODUGU<br/><br/>9 Predictive Learning Analytics in Higher Education<br/><br/>LAWAL O. YESUFU<br/>[https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:<br/><br/>Business analytics<br/>Applying predictive analytics<br/>Using discrete choice analysis for decision-making<br/>Marketing and customer analytics<br/>Developing new products<br/>Technopreneurship<br/>Disruptive versus incremental innovation<br/>The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.<br/><br/>(https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business intelligence-Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Computer database management-Data mining |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business and economics management science |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kehal, Mounir [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Alfy, Shahira EI [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |