Essentials of consumer behavior: (Record no. 7936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02938nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241129132229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367426866 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stephens, Debra L |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of consumer behavior: |
| Remainder of title | an applied approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 215 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 51.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part 1: Fundamental Concepts in Consumer Behavior<br/><br/>1. Introduction to Consumer Behavior<br/><br/>2. Consumer Research Methods<br/><br/>3. Why We Buy<br/><br/>4. The Consumer’s Journey<br/><br/>Part 2: How Consumers Create Meaning<br/><br/>5. Memory and Priming<br/><br/>6. Sensory Perception in a Consumption Context<br/><br/>7. Sociocultural and Interpersonal Influences on Consumer Behavior<br/><br/>Part 3: Consumer Welfare<br/><br/>8. Marginalized Consumers<br/><br/>9. Children and Adolescents as Consumers<br/><br/>10. Nonhuman Animals as Special Possessions<br/><br/>Part 4: Shifts in Technology and Consumer Values<br/><br/>11. The Rise of Collaborative Consumption and the Sharing Economy<br/><br/>William Barnes and Greg Hill<br/>[https://www.routledge.com/Essentials-of-Consumer-Behavior-An-Applied-Approach/Stephens/p/book/9780367426866?srsltid=AfmBOooj9TaDm60GnitaQX6kszgwe94Vk5LEPtnrWvFT-UY0pJPWkbTz] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.<br/><br/>Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including:<br/><br/><br/>Technology now integrated into all chapters<br/><br/>Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender<br/><br/>Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases<br/>Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.<br/><br/>(https://www.routledge.com/Essentials-of-Consumer-Behavior-An-Applied-Approach/Stephens/p/book/9780367426866?srsltid=AfmBOooj9TaDm60GnitaQX6kszgwe94Vk5LEPtnrWvFT-UY0pJPWkbTz) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | TB2632 | 19-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/29/2024 | Technical Bureau India Pvt. Ltd. | 3906.53 | 658.8342 STE | 006668 | 11/29/2024 | 1 | 6010.04 | 11/29/2024 | Book |