Success in marketing: (Record no. 7934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01148nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241125182657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126935857 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nag, A. |
| 245 ## - TITLE STATEMENT | |
| Title | Success in marketing: |
| Remainder of title | know the mantras |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Atlantic Publishers |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 327 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 795.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Success in Marketing is your 'guidebook' to become an exemplary marketing professional, no matter at which stage you are in your career. This book presents marketing mantras in an engaging manner, which are vital for the learning and development of the professionals of today but missed out by textbooks available in the market. The author prescribes thirty mantras for success in thirty different ways to orient, improve and reach perfection in marketing. The book is a 'must read' for all those who aspire to make a career in marketing.<br/><br/>(https://old.atlanticbooks.com/success-in-marketing-know-the-mantras-by-a-nag-9788126935857) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success mantras--Marketing aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2379 | 07-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/26/2024 | Technical Bureau India Pvt. Ltd. | 552.52 | 658.8 NAG | 006592 | 11/26/2024 | 1 | 795.00 | 11/26/2024 | Book |