Global marketing management system (Record no. 7930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01599nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121152231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781944660918 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | JAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Janavaras, Basil |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management system |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | World Scientific Publishing |
| Place of publication, distribution, etc. | Singapore |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 302 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1350 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.<br/><br/>The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.<br/><br/>(https://www.worldscientific.com/worldscibooks/10.1142/10310#t=aboutBook) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Business enterprises--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing -- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | George, Suresh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2248 | 28-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/21/2024 | Technical Bureau India Pvt. Ltd. | 938.25 | 658.848 JAN | 006479 | 11/21/2024 | 1 | 1350.00 | 11/21/2024 | Book |