Digital marketing: (Record no. 7926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02149nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241125182338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353885403 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hanlon, Annmarie |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing: |
| Remainder of title | strategic planning and integration |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 341 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 695.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.<br/><br/>The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. <br/><br/>Key features:<br/><br/>Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.<br/>A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.<br/>‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.<br/>‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.<br/>The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.<br/>Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.<br/>Worked digital marketing plan. <br/>Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.<br/>Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.<br/><br/>(https://us.sagepub.com/en-us/nam/digital-marketing/book275235) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2379 | 07-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/26/2024 | Technical Bureau India Pvt. Ltd. | 483.02 | 658.872 HAN | 006591 | 11/26/2024 | 1 | 695.00 | 11/26/2024 | Book |