Brands and branding: (Record no. 7923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01924nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241125181813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032780870 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AGG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and branding: |
| Remainder of title | strategy to build and nurture brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 296 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1595.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.<br/><br/>Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.<br/>(https://www.routledge.com/Brands-and-Branding-Strategy-to-Build-and-Nurture-Brands/Aggarwal-Commuri/p/book/9781032600437) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands new products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands--Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Commuri, Suraj |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2379 | 07-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/26/2024 | Technical Bureau India Pvt. Ltd. | 1108.52 | 658.827 AGG | 006590 | 11/26/2024 | 1 | 1595.00 | 11/26/2024 | Book |