Principles of marketing for a digital age (Record no. 7920)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02925nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241219185030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529779790 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | TUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing for a digital age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication Pvt Ltd |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 472 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 49.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part 1: The Marketing Environment<br/> Chapter 1 Understanding Marketing Chapter 2 Understanding Buyers <br/>Part 2: The Marketing Toolbox<br/> Chapter 3 Segmentation, Targeting, and Positioning Chapter 4 Marketing Research and Analysis Chapter 5 Marketing Strategy <br/>Part 3: The Marketing Mix<br/> Chapter 6 Creating Value: Products and Services Chapter 7 Offering Value: Price Chapter 8 Distributing Value: Place Chapter 9 Communicating Value: Promotion <br/>Part 4: The Marketing Long Game<br/> Chapter 10 Extending Value: People, Process, and Presence in the Customer Experience Chapter 11 Maintaining Value: Branding and Brand Management Chapter 12 Managing Value: Analytics and Marketing Value Management Systems<br/>[https://us.sagepub.com/en-us/nam/principles-of-marketing-for-a-digital-age/book278927#contents]<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Winner of the TAA 2021 Most Promising New Textbook award!<br/><br/>This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.<br/><br/>The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.<br/><br/>The new edition also includes:<br/><br/>• Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb<br/>• A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative<br/>• A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.<br/><br/>This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.<br/><br/>Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.<br/>(https://us.sagepub.com/en-us/nam/principles-of-marketing-for-a-digital-age/book278927) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2706 | 27-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2024 | Technical Bureau India Pvt. Ltd. | 3756.25 | 658.8 TUT | 006812 | 12/19/2024 | 1 | 5778.84 | 12/19/2024 | Book |