Digital storytelling for brands (Record no. 7919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02802nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218140339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529745023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | TOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tombleson, Bridget |
| 245 ## - TITLE STATEMENT | |
| Title | Digital storytelling for brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication Pvt Ltd |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Chapter 1: Narrative Models Across the Ages Chapter 2: Semiotics In A Digital World Chapter 3: Participatory Culture And Transmedia Storytelling Chapter 4: The Traditional Narrative And The Collective Narrative Chapter 5: Telling Stories Across Multiple Platforms Chapter 6: Becoming a Story Curator Chapter 7: Storytelling Design And Composition Chapter 8: Storytelling Through Video And Scrollytelling Chapter 9: Podcasts For Business Storytelling Chapter 10: Brand Storytelling And Reputation Management Chapter 11: Outrage, Mis- and Disinformation In The Digital World Chapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling<br/>[https://us.sagepub.com/en-us/nam/digital-storytelling-for-brands/book275711#contents] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection.<br/><br/>(https://us.sagepub.com/en-us/nam/digital-storytelling-for-brands/book275711) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital storytelling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wolf, Katharina |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2706 | 27-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2024 | Technical Bureau India Pvt. Ltd. | 3004.85 | 658.827 TOM | 006811 | 12/19/2024 | 1 | 4622.84 | 12/19/2024 | Book |