MARC details
| 000 -LEADER |
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| fixed length control field |
03025nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241219163704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526419255 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Solomon, Michael R |
| 245 ## - TITLE STATEMENT |
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| Title |
Fashion & luxury marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Sage Publication Ltd |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 384 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
58.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>SECTION I: Introduction to Fashion Marketing<br/> Chapter 1: Fashion Marketing: An introduction Chapter 2: The Big Picture of the Fashion Industry Chapter 3: Understanding Fashion Change Chapter 4: Ethical and Sustainable Fashion <br/>SECTION II: Fashion Marketing Strategy<br/> Chapter 5: Strategic Planning and Marketing Insights Chapter 6: Segmentation, Targeting and Positioning <br/>SECTION III: How Consumers Think About and Choose Fashion<br/> Chapter 7: Micro Factors: Perception, Learning and Attitudes Chapter 8: Individual Consumer Dynamics: Motivation and the Self-Concept Chapter 9: Macro Factors: Group and Social Influence and Fashion Opinion Leadership <br/>SECTION IV: Applying the Marketing Mix<br/>Chapter 10: Product Development, Branding and Pricing Chapter 11: Fashion Marketing Communications Chapter 12: Fashion Retailing and Distribution<br/>[https://us.sagepub.com/en-us/nam/fashion-luxury-marketing/book255328#contents] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.<br/><br/>The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).<br/><br/>(https://us.sagepub.com/en-us/nam/fashion-luxury-marketing/book255328) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Luxuries marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Luxury marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mrad, Mona |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |