Business & marketing across cultures (Record no. 7917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03081nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218134832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529754377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8009 |
| Item number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Julie Anne |
| 245 ## - TITLE STATEMENT | |
| Title | Business & marketing across cultures |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication Ltd |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 257 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 46.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part 1: Understanding the Self and Others in Cross-Cultural and International Contexts<br/> Chapter 1: Similarities and Differences Across and Within Cultures Chapter 2: Communication and Language Chapter 3: Intercultural Interactions in Business and Marketing <br/>Part 2: Cross-Cultural Marketing Decision Making<br/> Chapter 4: Market Entry and Expansion Decisions Across Cultures Chapter 5: Cross-Cultural Marketing Strategy and Implementation Chapter 6: Designing a Culturally Sensitive Business Plan<br/>[https://us.sagepub.com/en-us/nam/business-marketing-across-cultures/book276334#contents]<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. <br/><br/>The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets.<br/><br/>Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems.<br/><br/>This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts.<br/><br/>Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia.<br/><br/>Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland.<br/><br/>Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.<br/>(https://us.sagepub.com/en-us/nam/business-marketing-across-cultures/book276334) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business--Enterprises management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Usunier, Jean-Claude |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taras, Vasyl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2706 | 27-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2024 | Technical Bureau India Pvt. Ltd. | 3530.83 | 658.8009 LEE | 006809 | 12/19/2024 | 1 | 5432.04 | 12/19/2024 | Book |