Consumer psychology: (Record no. 7916)

MARC details
000 -LEADER
fixed length control field 02387nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241216210434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241216b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473906983
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number HUA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Huang, Hazel
245 ## - TITLE STATEMENT
Title Consumer psychology:
Remainder of title theories & applications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Sage Publication Ltd
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xvii,
365 ## - TRADE PRICE
Price type code GBP
Price amount 35.99
500 ## - GENERAL NOTE
General note Table of content:<br/>Introduction Consumer Knowledge Consumer Inference and Evaluation Consumer Implicit Cognition Consumer Development and Socialisation Emotions in Consumer Behaviour Consumer Motivation Consumer Identity - I Shop; Therefore, I am Environmental Psychology and Consumer Behaviour Evolutionary Psychology and Consumer Behaviour Consumer Well-Being Research Methods in Consumer Psychology<br/>[https://us.sagepub.com/en-us/nam/consumer-psychology/book244286#contents)
520 ## - SUMMARY, ETC.
Summary, etc. onsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.<br/><br/>Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.<br/><br/>This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. <br/><br/>Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.<br/>(https://us.sagepub.com/en-us/nam/consumer-psychology/book244286)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers psychology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB2706 27-11-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/17/2024 Technical Bureau India Pvt. Ltd. 2704.29   658.8342 HUA 006808 12/17/2024 1 4160.44 12/17/2024 Book

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