MARC details
| 000 -LEADER |
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| fixed length control field |
03129nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241219195107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781398612631 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Item number |
WHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wheeler, Joe |
| 245 ## - TITLE STATEMENT |
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| Title |
The digital-first customer experience: |
| Remainder of title |
seven design strategies from the world's leading brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Kogan Page |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxvi, 297 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
34.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Chapter - 00: Introduction;<br/>Chapter - 01: PART 1: The new 3 C’S<br/>Chapter - 02: PART 2: The 7 design strategies<br/>Chapter - 03: DESIGN STRATEGY 1: Achieve emotional peaks across channels, finishing strong<br/>Chapter - 04: DESIGN STRATEGY 2: Create a personalization flywheel to grow customer engagement<br/>Chapter - 05: DESIGN STRATEGY 3: Strengthen customer commitment by providing choice and control<br/>Chapter - 06: DESIGN STRATEGY 4: Foster ownership through customer community and co-creation<br/>Chapter - 07: DESIGN STRATEGY 5: Inspire rituals that create shared meaning<br/>Chapter - 08: DESIGN STRATEGY 6: Empower customers through immersive experiences<br/>Chapter - 09: DESIGN STRATEGY 7: Link digital assets to leverage value over cost<br/>Chapter - 10: The 7 design strategies summary<br/>Chapter - 11: PART 3: The playbook<br/>Chapter - 12: Start by solving the right problems<br/>Chapter - 13: Build your business case<br/>Chapter - 14: The design process<br/>Chapter - 15: Execute to scale<br/>Chapter - 16: Epilogue<br/>Chapter - 17: APPENDIX: CX/digital maturity assessment<br/>Chapter - 18: APPENDIX 1: The CX/digital design accelerator<br/><br/>[https://www.koganpage.com/marketing-communications/the-digital-first-customer-experience-9781398612631#contentgroupsection-toc] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
WINNER: NYC Big Book Award 2024 - Sales & Marketing<br/><br/>The definitive guide to designing digital-first experiences customers love.<br/><br/>In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.<br/><br/>Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.<br/>(https://www.koganpage.com/marketing-communications/the-digital-first-customer-experience-9781398612631) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sales--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business innovation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand--New products |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bliss, Jeanne |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |