Sustainable marketing: (Record no. 7688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03405nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218202050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398613133 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | RAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Randle, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Sustainable marketing: |
| Remainder of title | the industry’s role in a sustainable future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 307 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 31.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table fo content:<br/>Chapter - 00: Introduction;<br/>Section - ONE: An introduction to sustainability;<br/>Chapter - 01: Getting ready for the journey;<br/>Chapter - 02: An introduction to sustainability;<br/>Chapter - 03: Deciphering the world of sustainability;<br/>Chapter - 04: Marketing and the environmentalist movement;<br/>Section - TWO: The role of marketing;<br/>Chapter - 05: The great acceleration and the golden era of marketing;<br/>Chapter - 06: The sustainable impacts of marketing;<br/>Chapter - 07: The role of marketing – the ‘engine of growth’?;<br/>Chapter - 08: The mindset of marketing;<br/>Chapter - 09: The current state of marketing;<br/>Chapter - 10: The need for a new role for marketing;<br/>Section - THREE: The tools for sustainable marketing;<br/>Chapter - 11: The origins, objectives and introduction to the sustainable marketing compass;<br/>Chapter - 12: Embedding sustainability at the heart;<br/>Chapter - 13: Strategic foundations;<br/>Chapter - 14: Activation pillars;<br/>Section - FOUR: Building sustainable marketing capability;<br/>Chapter - 15: The sustainable data universe;<br/>Chapter - 16: Capability development and the parallels to digital transformation;<br/>Chapter - 17: Your personal resilience journey;<br/>Chapter - 18: Call to action;<br/>[https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133#contentgroupsection-toc] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | SHORTLISTED: Business Book Awards 2024 - Sales & Marketing<br/><br/>Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?<br/><br/>Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.<br/><br/>This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.<br/>(https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sustainable development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social responsibility of business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eyre, Alexis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1182385 | 29-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2024 | Atlantic Publishers & Distributors | 1813.19 | 658.802 RAN | 006831 | 12/19/2024 | 1 | 2789.53 | 12/19/2024 | Book |