Marketing 6.0: (Record no. 7686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03347nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241124120606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241124b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 6.0: |
| Remainder of title | the future is immersive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley & Sons, Inc., |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 247 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 27.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part I Introduction to Marketing 6.0 1<br/><br/>1 Welcoming the Era of Marketing 6.0: From Multi to Omni to Meta 3<br/><br/>2 The Emergence of Phygital Natives: Young Generation Z and Generation Alpha Coming of Age 25<br/><br/>3 The Inevitability of Immersive Marketing: Five Micro-Trends Leading to Metamarketing 41<br/><br/>4 The Future of Customer Experience: Fusing Physical and Digital for Complete Immersion 59<br/><br/>Part II The Marketing 6.0 Enabler and Environment 81<br/><br/>5 Understanding the Tech Enablers: Five Fundamental Technologies Powering Up Metamarketing 83<br/><br/>6 Building Extended Realities: The Immersive Experience in Real Life 107<br/><br/>7 Tapping into the Metaverse: The Future Form of Social Media Platforms 131<br/><br/>Part III The Marketing 6.0 Experience 157<br/><br/>8 Multisensory Marketing: Delivering Immersive Experiences for the Five Senses 159<br/><br/>9 Spatial Marketing: Delivering Natural Human- Machine Interactions 185<br/><br/>10 Metaverse Marketing: Experimenting with the Next- Generation Engagement 209<br/><br/>Acknowledgments 235<br/><br/>About the Authors 237<br/><br/>Index 239<br/><br/>[https://www.wiley.com/en-us/Marketing+6.0%3A+The+Future+Is+Immersive-p-9781119835219#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business<br/><br/>In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:<br/><br/>The building blocks of metamarketing<br/>Generation Z and Generation Alpha and the technologies they use daily<br/>How to tap into metaverses and extended reality<br/>The potential obstacles and solutions for creating a more interactive and immersive experience.<br/>Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.<br/><br/>(https://www.wiley.com/en-us/Marketing+6.0%3A+The+Future+Is+Immersive-p-9781119835219) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan,Iwan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | 1181184 | 06-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/25/2024 | Atlantic Publishers & Distributors | 1584.21 | 658.8 KOT | 006552 | 11/25/2024 | 1 | 2437.24 | 11/25/2024 | Book |