User experience research: (Record no. 7679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03790nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241203125210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241203b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119884217 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | GAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gage, Marty |
| 245 ## - TITLE STATEMENT | |
| Title | User experience research: |
| Remainder of title | discover what customers really want |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc |
| Place of publication, distribution, etc. | Hoboken |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 269 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 34.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Introduction<br/><br/>The Design Thinking Process 10<br/><br/>The Six Key Principles for 12<br/><br/>Successful User Research 14<br/><br/>How to Use This Book<br/><br/>Making Experiences Actionable 1<br/><br/>A User-Driven Perspective on Design Thinking 18<br/><br/>Defining Value: What People Really Want 20<br/><br/>Ideal Experience Research 22<br/><br/>Choosing a Research Approach 2<br/><br/>Define Your Research Objectives 40<br/><br/>Select a Research Approach 44<br/><br/>Consider the End Deliverable 52<br/><br/>Finding Your Target User 3<br/><br/>Identify Participation Criteria 62<br/><br/>Create a Screener 64<br/><br/>Find Your Participants 68<br/><br/>Having Effective Conversations Conducting Research 4<br/><br/>Formulate Your Questions 76<br/><br/>Create a Discussion Guide 80<br/><br/>Conduct Interviews 84<br/><br/>Capturing Clear Data 5<br/><br/>Structure Your Data 98<br/><br/>Use a Spreadsheet Tool 104<br/><br/>Take Good Notes 106<br/><br/>Describing Experiences With Stimuli 6<br/><br/>Understand the Applications of Collaging 114<br/><br/>Prepare Collage Exercises 118<br/><br/>Conduct Collage Exercises 142<br/><br/> <br/><br/>Understanding the Situations of Use 7<br/><br/>Approaches to Contextual Inquiry 160<br/><br/>Know Your Documentation Options 164<br/><br/>Conduct an Efficient & Effective Inquiry 170<br/><br/>Conducting Research 8<br/><br/>Prepare for the Study 182<br/><br/>Finalize Your Setup 184<br/><br/>Solidify the Approach 188<br/><br/>Finding the Big Ideas 9<br/><br/>Code the Data 196<br/><br/>Identify Themes 206<br/><br/>Synthesize Themes 216<br/><br/>Telling the Story of the Future 10<br/><br/>Model Experiences 228<br/><br/>Design Sourcebooks 236<br/><br/>Create Storyboards 244<br/><br/>Appendix 252<br/><br/>Index 260<br/>[https://www.wiley.com/en-in/User+Experience+Research%3A+Discover+What+Customers+Really+Want-p-9781119884217#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide<br/><br/>The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.<br/><br/>In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.<br/><br/>User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.<br/>(https://www.wiley.com/en-in/User+Experience+Research%3A+Discover+What+Customers+Really+Want-p-9781119884231) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer satisfaction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murrell, Spencer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1182328 | 28-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/03/2024 | Atlantic Publishers & Distributors | 1980.97 | 658.812 GAG | 006735 | 12/03/2024 | 1 | 1980.97 | 12/03/2024 | Book |