How brands become icons: the principles of cultural branding (Record no. 758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00206 a2200073 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bolt, Douglous |
| 9 (RLIN) | 1850 |
| 245 ## - TITLE STATEMENT | |
| Title | How brands become icons: the principles of cultural branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Harvard University Press |
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