Brand fusion: (Record no. 7573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03964nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241219194504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783110718348 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Terry |
| 245 ## - TITLE STATEMENT | |
| Title | Brand fusion: |
| Remainder of title | purpose-driven brand strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Walter de Gruyter GmbH, |
| Place of publication, distribution, etc. | Berlin |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 611 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 49.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Preface<br/><br/> Unlicensed 1<br/>Section 1: Introduction to themes and conceptual frameworks<br/>Introduction<br/><br/> Unlicensed 11<br/>1 Overview<br/><br/> Unlicensed 15<br/>Section 2: The foundations of theory and practice<br/>Introduction<br/><br/> Unlicensed 35<br/>2 Developing brand strategy: Roots, resources, relationships<br/><br/> Unlicensed 39<br/>3 Managing meaning: Social-dominant logic<br/><br/> Unlicensed 87<br/>Section 3: The development of strategy<br/>Introduction<br/><br/> Unlicensed 131<br/>4 Managing the alignment of strategy: Purpose, proposition, and positioning<br/><br/> Unlicensed 135<br/>5 Managing customer-company fusion: Customer experience management<br/><br/> Unlicensed 181<br/>6 Managing strategic segmentation: Customer insights from data<br/><br/> Unlicensed 219<br/>7 Managing the customer journey: Strategic service approaches to the consumption experience<br/><br/> Unlicensed 247<br/>8 Managing the conversation: Integrated marketing communications<br/><br/> Unlicensed 287<br/>9 Managing brand equity: Tangible results from intangible assets<br/><br/> Unlicensed 323<br/>Section 4: The application and purpose of practice<br/>Introduction<br/><br/> Unlicensed 385<br/>10 Legal & General: Inclusive capitalism – change, sustainability, and purpose<br/><br/> Unlicensed 389<br/>11 Inspired Villages: Purpose, values, & alignment<br/><br/> Unlicensed 407<br/>12 Small is beautiful: Big ambitions for SMEs<br/><br/> Unlicensed 433<br/>13 Festival of Thrift: Sustainability through brand community<br/><br/> Unlicensed 453<br/>14 Headspace: Immersive digital meditation and mindfulness<br/><br/> Unlicensed 465<br/>15 Freedome: Building franchise brand equity<br/><br/> Unlicensed 475<br/>16 University of Cumbria: Brand anchor, pledge, and persona<br/><br/> Unlicensed 489<br/>17 Dell Technologies: Person to person in B2B<br/><br/> Unlicensed 503<br/>References<br/><br/> Unlicensed 517<br/>Acronyms and Abbreviations<br/><br/> Unlicensed 555<br/>List of Figures<br/><br/> Unlicensed 559<br/>List of Tables<br/><br/> Unlicensed 561<br/>Index<br/><br/> Unlicensed<br/>[https://www.degruyter.com/document/doi/10.1515/9783110718638/html#contents] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest<br/>Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023<br/><br/>Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.<br/><br/>It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.<br/><br/>Provides a customer-driven methodology with academically underpinned commercial research applied to live market dynamics.<br/>Addresses the theory/practice gap in strategic brand management.<br/>Includes 8 full length chapter case studies plus mini cases.<br/>(https://www.degruyter.com/document/doi/10.1515/9783110718638/html#overview) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Williams, Tom |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | COR/IN/25/7607 | 29-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2024 | CBS Publishers & Distributors Pvt. Ltd. | 3155.84 | 658.827 SMI | 006828 | 12/19/2024 | 1 | 4855.14 | 12/19/2024 | Book |