MARC details
| 000 -LEADER |
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| fixed length control field |
02539nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241220175231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032329239 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.408 |
| Item number |
HOW |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Howaniec, Honorata |
| 245 ## - TITLE STATEMENT |
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| Title |
Corporate social responsibility and marketing ethics: |
| Remainder of title |
the effects of value-based marketing on consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 225 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Introduction<br/><br/>1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept<br/><br/>2. The essence of corporate social responsibility<br/><br/>3. Social responsibility and value-based marketing<br/><br/>4. Shaping value-based marketing<br/><br/>5. Value creating in practice – social responsibility as an element of value enterprises, research results<br/>[https://www.routledge.com/Corporate-Social-Responsibility-and-Marketing-Ethics-The-Effects-of-Value-Based-Marketing-on-Consumer-Behaviour/Howaniec/p/book/9781032329239] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies.<br/><br/>This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit.<br/><br/>Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.<br/>(https://www.routledge.com/Corporate-Social-Responsibility-and-Marketing-Ethics-The-Effects-of-Value-Based-Marketing-on-Consumer-Behaviour/Howaniec/p/book/9781032329239) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing aspect moral |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing moral and ethical aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility of business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |