Excel 2019 for marketing statistics: (Record no. 7569)

MARC details
000 -LEADER
fixed length control field 02107 a2200241 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241128154227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030627805
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.54
Item number QUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quirk, Thomas J.
245 ## - TITLE STATEMENT
Title Excel 2019 for marketing statistics:
Remainder of title a guide to solving practical problems
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Springer
Place of publication, distribution, etc. Switzerland
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xix, 238 p.
365 ## - TRADE PRICE
Price type code EURO
Price amount 79.99
490 ## - SERIES STATEMENT
Series statement Excel for Statistics (EXCELSTAT)
520 ## - SUMMARY, ETC.
Summary, etc. This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you.<br/>Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.<br/><br/>In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.<br/><br/>(https://link.springer.com/book/10.1007/978-3-030-62781-2)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mathematical statistics--Computer programs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Microsoft Excel (Computer file)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising--Statistical methods
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rhiney, Eric
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     IT & Decisions Sciences COR/IN/25/6973 11-11-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/28/2024 CBS Publishers & Distributors Pvt. Ltd. 5053.77   005.54 QUI 006616 11/28/2024 1 7775.03 11/28/2024 Book

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