Consumer behavior: (Record no. 7568)

MARC details
000 -LEADER
fixed length control field 03733nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127191843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241127b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658394752
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number HOF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoffmann, Stefan
245 ## - TITLE STATEMENT
Title Consumer behavior:
Remainder of title understanding consumers-designing marketing activities
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Springer
Place of publication, distribution, etc. Wiesbaden
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xi, 187 p.
365 ## - TRADE PRICE
Price type code EUR
Price amount 79.99
500 ## - GENERAL NOTE
General note Table of content:<br/>Front Matter<br/>Pages i-xi<br/>Download chapter PDF <br/>Consumer and Behavior<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 1-13<br/>Consumer Behavior Research<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 15-30<br/>Motivation<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 31-49<br/>Emotion<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 51-65<br/>Cognition<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 67-83<br/>Attitude<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 85-97<br/>Decision<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 99-116<br/>Interindividual Differences<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 117-129<br/>Social Environment<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 131-144<br/>Physical Environment<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 145-162<br/>Media Environment<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 163-174<br/>Changing Consumer Behavior<br/>Stefan Hoffmann, Payam Akbar<br/>Pages 175-187<br/>[https://link.springer.com/book/10.1007/978-3-658-39476-9]
520 ## - SUMMARY, ETC.
Summary, etc. Detailed textbook with a focus on consumer behavior research<br/><br/> <br/><br/>This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language.<br/><br/> <br/><br/>Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour":<br/><br/>They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour.<br/>They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision.<br/>They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment.<br/>At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time.<br/>This second edition of the book has been revised and updated by the authors.<br/><br/> <br/><br/>Clear textbook for exam preparation with many practical aids<br/><br/> <br/><br/>The Consumer Behavior textbook is intended for students in the following disciplines:<br/><br/>Business Administration<br/>Psychology<br/>Communications<br/>Related disciplines<br/>It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour":<br/><br/>Case studies<br/>Descriptions of relevant studies<br/>QR codes to video content (e.g. videos and websites)<br/>This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.<br/>(https://link.springer.com/book/10.1007/978-3-658-39476-9)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Akbar, Payam
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing COR/IN/25/6973 11-11-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/28/2024 CBS Publishers & Distributors Pvt. Ltd. 5053.77   658.8342 HOF 006615 11/28/2024 1 7775.03 11/28/2024 Book

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha