MARC details
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| fixed length control field |
03008nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241219190126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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241219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367430085 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
650.1 |
| Item number |
DUH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Duhe, Sandra |
| 245 ## - TITLE STATEMENT |
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| Title |
Business for communicators: |
| Remainder of title |
the essential guide to success in corporate and public affairs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 219 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
36.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Introduction to Business for Communicators<br/><br/>1. Why You Need to Speak the Language of Business<br/><br/>2. Capitalism: Its Benefits and Discontents<br/><br/>3. A Micro and Macro View of the Economy<br/><br/>4. The Art and Science of Financial Statements<br/><br/>5. How and Why Finance Rules the Business World<br/><br/>6. Marketing Envy and Other Observations<br/><br/>7. Getting Comfortable with the Quants<br/><br/>8. Why You Cannot Ignore Operations Management<br/><br/>9. The Care and Feeding of Human Capital<br/><br/>10. What is Strategy?<br/><br/>11. And Here Comes Legal<br/><br/>12. Last but Not Least: Business Ethics<br/><br/>Concluding Thoughts<br/>[https://www.routledge.com/Business-for-Communicators-The-Essential-Guide-to-Success-in-Corporate-and-Public-Affairs/Duhe/p/book/9780367430085] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.<br/><br/>Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion.<br/><br/>This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.<br/><br/>An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.<br/>(https://www.routledge.com/Business-for-Communicators-The-Essential-Guide-to-Success-in-Corporate-and-Public-Affairs/Duhe/p/book/9780367430085) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business vocational guidance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |