Online marketplace advantage: (Record no. 7469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02647nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250105162903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250105b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119864745 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | COR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Corrot, Philippe |
| 245 ## - TITLE STATEMENT | |
| Title | Online marketplace advantage: |
| Remainder of title | sell more, scale faster, and create a world-class digital customer experience |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 199 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 34.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Introduction: The Marketplace Imperative ix<br/><br/>Chapter 1 Our Marketplace Discovery 1<br/><br/>Chapter 2 Defining the Marketplace Opportunity for Retail 19<br/><br/>Chapter 3 The Marketplace Revolution Comes to B2B 37<br/><br/>Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59<br/><br/>Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95<br/><br/>Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117<br/><br/>Conclusion: The Marketplace Revolution Rolls On 167<br/><br/>Acknowledgments 177<br/><br/>Author Bios 181<br/><br/>Index 185<br/>[https://www.wiley.com/en-ae/The+Online+Marketplace+Advantage%3A+Sell+More%2C+Scale+Faster%2C+and+Create+a+World-Class+Digital+Customer+Experience-p-9781119864745#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Revolutionize your business with the power of marketplaces<br/><br/>In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.<br/><br/>Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:<br/><br/>How to turn the marketplace model into your business’ competitive advantage<br/>The make-or-break decisions for launching an industry-leading enterprise marketplace fast<br/>The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers<br/>With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.<br/>(https://www.wiley.com/en-ae/The+Online+Marketplace+Advantage%3A+Sell+More%2C+Scale+Faster%2C+and+Create+a+World-Class+Digital+Customer+Experience-p-9781119864745) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nussenbaum, Adrien |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 670/24-25 | 21-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/09/2025 | T V Enterprises | 1980.97 | 658.872 COR | 007075 | 01/09/2025 | 1 | 3047.64 | 01/09/2025 | Book |