The future of purpose-driven branding: (Record no. 7377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02661nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250106130501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357460897 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | The future of purpose-driven branding: |
| Remainder of title | signature programs that impact and inspire both business and society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 270 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 859.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Chapter 1 The Future of Purpose-Driven Branding: Three Strategic Thrusts<br/><br/>Part I: Purpose-Driven Branding: The Context<br/><br/>Chapter 2 Unilever: A Heritage of Addressing Society Needs<br/><br/>Chapter 3 Salesforce: A Social Program Pioneer<br/><br/>Chapter 4 Five Drivers of Social Effort Momentum<br/><br/>Part II: Signature Social Programs that Inspire, Impact, & Thrive<br/><br/>Chapter 5 Purpose/Mission and Culture that Enable and Inspire Social Programs<br/><br/>Chapter 6 The Signature Social Program<br/><br/>Chapter 7 Find Signature Social Programs that Inspire, Impact, and Fit<br/><br/>Part III: Integrating the Signature Social Program into the Business<br/><br/>Chapter 8 Integration: The Signature Social Program Job 2: Enhance a Business<br/><br/>Chapter 9 Integration: The Business Supports the Signature Program<br/><br/>Part IV: Putting Signature Social Brands on Steroids: Five Branding “Must Dos”<br/><br/>Chapter 10 Building Inspiring Signature Social Brands<br/><br/>Chapter 11 Must Do 1: Create a North Star Direction to Clarify, Guide & Inspire<br/><br/>Chapter 12 Must Do 2: Create Brand Communities<br/><br/>Chapter 13 Must Do 3: Find & Employ Signature Stories<br/><br/>Chapter 14 Must Do 4: Find & Fire Your Silver Bullet Brands<br/><br/>Chapter 15 Must Do 5: Scale Your Signature Social Program<br/><br/>Chapter 16 Evaluating Your Signature Social Program & Brand<br/>[https://www.wileyindia.com/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society.html] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding.<br/>(https://www.wileyindia.com/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding-marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social responsibility of business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Varsha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2249 | 28-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/10/2024 | Technical Bureau India Pvt. Ltd. | 597.00 | 1 | 658.827 AAK | 006378 | 02/22/2025 | 11/24/2024 | 11/24/2024 | 1 | 859.00 | 11/10/2024 | Book |