From brand vision to brand evaluation: (Record no. 7360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02011nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240926203602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240926b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856177733 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie de |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation: |
| Remainder of title | the strategic process of growing and strengthening brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 376 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 00.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding.<br/>[https://www.routledge.com/From-Brand-Vision-to-Brand-Evaluation/deChernatony/p/book/9781856177733?srsltid=AfmBOooq9avmpuXpjwkt107ReT4DCIouZmXKEXYm21VPg3fT2dY2BpQj] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.<br/>This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.<br/>(https://www.routledge.com/From-Brand-Vision-to-Brand-Evaluation/deChernatony/p/book/9781856177733?srsltid=AfmBOooq9avmpuXpjwkt107ReT4DCIouZmXKEXYm21VPg3fT2dY2BpQj) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/26/2024 | Gratis Book | 658.827 CHE | G00616 | 09/26/2024 | 1 | 0.00 | 09/26/2024 | Book |