Customer relationship management: (Record no. 7359)

MARC details
000 -LEADER
fixed length control field 01969nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240926202430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240926b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131219850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number BUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Buttle, Francis
245 ## - TITLE STATEMENT
Title Customer relationship management:
Remainder of title concepts and technologies
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xix, 500 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 00.00
500 ## - GENERAL NOTE
General note Table of Contents:<br/>TABLE OF CONTENTS<br/>chapter 1|22 pages<br/>Introduction to customer relationship management<br/>chapter 2|34 pages<br/>Understanding relationships<br/>chapter 3|31 pages<br/>Planning and implementing customer relationship management projects<br/>chapter 4|28 pages<br/>Developing, managing and using customer-related databases<br/>chapter 5|38 pages<br/>Customer portfolio management<br/>chapter 6|21 pages<br/>Customer relationship management and customer experience<br/>chapter 7|38 pages<br/>Creating value for customers<br/>chapter 8|29 pages<br/>Managing the customer lifecycle: customer acquisition<br/>chapter 9|35 pages<br/>Managing the customer lifecycle: customer retention and development<br/>chapter 10|18 pages<br/>Managing networks for customer relationship management performance <br/>chapter 11|31 pages<br/>Managing supplier and partner relationships<br/>chapter 12|18 pages<br/>Managing investor and employee relationships<br/>chapter 13|29 pages<br/>Information technology for customer relationship management<br/>chapter 14|18 pages<br/>Sales-force automation<br/>chapter 15|28 pages<br/>Marketing automation<br/>chapter 16|19 pages<br/>Service automation<br/>chapter 17|20 pages<br/>Organizational issues and customer relationship management<br/>[https://www.taylorfrancis.com/books/mono/10.4324/9780080949611/customer-relationship-management-francis-buttle?context=ubx&refId=2b7bf613-7340-4793-834c-e7d16a9d93b3]
520 ## - SUMMARY, ETC.
Summary, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services-management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 09/26/2024 Gratis Book   658.812 BUT G00615 09/26/2024 1 0.00 09/26/2024 Book

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