Customer relationship management: (Record no. 7359)
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000 -LEADER | |
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fixed length control field | 01969nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240926202430.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240926b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131219850 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Item number | BUT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Buttle, Francis |
245 ## - TITLE STATEMENT | |
Title | Customer relationship management: |
Remainder of title | concepts and technologies |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Routledge |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 500 p. |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 00.00 |
500 ## - GENERAL NOTE | |
General note | Table of Contents:<br/>TABLE OF CONTENTS<br/>chapter 1|22 pages<br/>Introduction to customer relationship management<br/>chapter 2|34 pages<br/>Understanding relationships<br/>chapter 3|31 pages<br/>Planning and implementing customer relationship management projects<br/>chapter 4|28 pages<br/>Developing, managing and using customer-related databases<br/>chapter 5|38 pages<br/>Customer portfolio management<br/>chapter 6|21 pages<br/>Customer relationship management and customer experience<br/>chapter 7|38 pages<br/>Creating value for customers<br/>chapter 8|29 pages<br/>Managing the customer lifecycle: customer acquisition<br/>chapter 9|35 pages<br/>Managing the customer lifecycle: customer retention and development<br/>chapter 10|18 pages<br/>Managing networks for customer relationship management performance <br/>chapter 11|31 pages<br/>Managing supplier and partner relationships<br/>chapter 12|18 pages<br/>Managing investor and employee relationships<br/>chapter 13|29 pages<br/>Information technology for customer relationship management<br/>chapter 14|18 pages<br/>Sales-force automation<br/>chapter 15|28 pages<br/>Marketing automation<br/>chapter 16|19 pages<br/>Service automation<br/>chapter 17|20 pages<br/>Organizational issues and customer relationship management<br/>[https://www.taylorfrancis.com/books/mono/10.4324/9780080949611/customer-relationship-management-francis-buttle?context=ubx&refId=2b7bf613-7340-4793-834c-e7d16a9d93b3] |
520 ## - SUMMARY, ETC. | |
Summary, etc. | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer services-management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/26/2024 | Gratis Book | 658.812 BUT | G00615 | 09/26/2024 | 1 | 0.00 | 09/26/2024 | Book |