Managing retailing (Record no. 7357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02133nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240926195636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240926b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195690705 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Piyush Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Managing retailing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 543 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 395.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>The Domain of Retailing<br/>Indian Retail Industry<br/>Retailing in Other Countries<br/>Understanding Shopping and Shoppers<br/>Delivering Value through Retail Formats<br/>Online Retailing<br/>Deciding Location<br/>Category Management<br/>Supply Chain Management<br/>Retail Buying<br/>Store Layout and Design<br/>Retail Marketing Strategy<br/>Point of Purchase Communication<br/>Establishing a Pricing Strategy<br/>Building Store Loyalty<br/>Technology in Retailing<br/>[https://www.india.oup.com/product/managing-retailing-9780199488827?] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases. The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing. With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.<br/>(https://www.india.oup.com/product/managing-retailing-9780199488827?) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uniyal, Dwarika Prasad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/26/2024 | Gratis Book | 658.87 SIN | G00612 | 09/26/2024 | 1 | 395.00 | 09/26/2024 | Book |