The strategy and tactics of pricing: (Record no. 7346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02890nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241110191742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241015b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032761725 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Item number | NAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagle, Thomas T. |
| 245 ## - TITLE STATEMENT | |
| Title | The strategy and tactics of pricing: |
| Remainder of title | a guide to growing more profitably |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 335 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 895.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.<br/><br/>This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:<br/><br/><br/>Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities<br/><br/>Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others<br/><br/>An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation<br/><br/>In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges<br/><br/>Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book<br/>This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.<br/><br/>(https://www.routledge.com/The-Strategy-and-Tactics-of-Pricing-A-Guide-to-Growing-More-Profitably/Nagle-Muller-Gruyaert/p/book/9781032016825?srsltid=AfmBOop42Fnd8tpCXucaPK9HqmdJ3gXLYqMhZizGDPMyNrBgoM49nJDM) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muller, Georg |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gruyaert, Evert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1964 | 08-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/15/2024 | Technical Bureau India Pvt. Ltd. | 622.02 | 2 | 2 | 658.816 NAG | 006354 | 12/31/2024 | 12/03/2024 | 1 | 895.00 | 10/15/2024 | Book | ||||
| Dewey Decimal Classification | Marketing | TB2249 | 28-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/10/2024 | Technical Bureau India Pvt. Ltd. | 622.02 | 658.816 NAG | 006383 | 11/10/2024 | 2 | 895.00 | 11/10/2024 | Book |