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05956nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240904133225.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780070683631 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
GIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Gilbreath, Bob |
| 245 ## - TITLE STATEMENT |
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| Title |
The next evolution of marketing: |
| Remainder of title |
connect with your customers by marketing with meaning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Tata McGraw Hill Education Private Limited |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 288 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
00.00 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>PART ONE: What is MEAN IT! Marketing?<br/>Chapter 1: What Mean It! Marketing Can Do (for Your Customers, Your Bottom Line, and the World)<br/>Chapter 2: Give the People What They Want: What Makes Marketing Meaningful<br/>Chapter 3: “I Need Money, Time, and Information”: Meaningful Solutions<br/>Chapter 4: “I Want My 15 Minutes of Fame… and I Want Others to Know About It”: Meaningful Connections<br/>Chapter 5: “Help Me Change My World”: Meaningful Achievements<br/>PART TWO: How to Implement MEAN IT!<br/>Chapter 6: Start at the End: What Do You Hope to Accomplish?<br/>Chapter 7: Just Ask: Discovering What Keeps People Up at Night, and Gets Them Out of Bed in the Morning<br/>Chapter 8: Ideate, Rank, Repeat: Gauging the Meaning of Your Marketing<br/>Chapter 9: Measure It: Evaluating the Success of Your Meaningful Marketing<br/>Chapter 10: MEAN IT! Marketing at Work: From Early Adopters to Hall-of-Famers<br/>Epilogue<br/>[https://www.mhprofessional.com/the-next-evolution-of-marketing-connect-with-your-customers-by-marketing-with-meaning-9780071625364-usa#tab-label-product-description-title] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
THE NEW LAW OF MARKETING<br/><br/>“The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”<br/>Jim Stengel, former Global Marketing Officer, Procter & Gamble<br/><br/>“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”<br/>Sir Martin Sorrell, CEO, WPP<br/><br/>“Persuasion has given way to sharing, and marketing will never be the same.”<br/>John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble<br/><br/>”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.”<br/>David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave<br/><br/>“This book provides a framework and compelling examples for creating the next generation of cultureleading brands.”<br/>Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company<br/><br/>ABOUT THE BOOK:<br/><br/>Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers!<br/><br/>The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.<br/><br/>Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.<br/><br/>In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:<br/><br/>Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States<br/>Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times<br/>Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year<br/>This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.<br/><br/>You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.<br/><br/>Follow McGraw Hill:<br/><br/>Facebook<br/>Twitter<br/>Youtube<br/>Division Info<br/>About McGraw Hill Professional<br/>Contact Us<br/>Global Offices<br/>Careers<br/>Get Help<br/>Place an Order<br/>Tech Support - Access Platforms<br/>Contact Customer Service<br/>Products<br/>Business<br/>Computing<br/>Interactive Learning Solutions<br/>Engineering<br/>Medical<br/>Test Prep & Study Guides<br/>Resources<br/>Blog<br/>Mobile Apps<br/>Trade Services<br/>Author Support<br/>International Rights<br/>Terms of Use<br/>Privacy<br/>Report Piracy<br/>©2023 McGraw Hill. All Rights Reserved.<br/>This site uses cookies, which we use to enable the functions of the site, to tailor marketing to areas that may be more appropriate for you, and to customize, maintain, & improve the site. By continuing to use this site you are agreeing to our use of cookies for these purposes. Find out more in our Privacy Center..<br/>(https://www.mhprofessional.com/the-next-evolution-of-marketing-connect-with-your-customers-by-marketing-with-meaning-9780071625364-usa#tab-label-product-description-title) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |