MARC details
| 000 -LEADER |
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| fixed length control field |
02935nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240901150309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240901b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071332514 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
006.702465 |
| Item number |
KLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
klososky, Scott |
| 245 ## - TITLE STATEMENT |
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| Title |
Manager's guide to social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill Education Private Limited |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 193 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
00.00 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Preface Chapter 1. Social Technology and the Organization; Chapter 2. Leadership, Social Tech, and the Organization; Chapter 3. Managing the Use of Social Tools; Chapter 4. Selecting the Right Tools; Chapter 5. Managing Online Reputations; Chapter 6. Building Rivers of Information; Chapter 7. Managing the Organizational Voice; Chapter 8. Using Social Tools Internally to Support Virutal Teams; Chapter 9. Managing Social Tech by the Numbers; Chapter 10. Leveraging Social Tech; Chapter 11. Social Tech - Looking Forward<br/>[https://www.mhprofessional.com/manager-s-guide-to-social-media-9780071754330-usa] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!<br/>Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.<br/><br/>Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:<br/><br/>Manage your company’s online reputation<br/>Set internal policies on the proper use of social media<br/>Build "rivers" of information to outsmart the competition<br/>Implement social tools internally to support virtual teams<br/>Forecast the next trends in social media<br/>Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:<br/><br/>Key Terms: Clear definitions of concepts and jargon<br/>Smart Managing: Tactics and strategies for managing social media in the workplace<br/>Tricks of the Trade: Insider tips for getting the most out of social media<br/>Mistake Proofing: Common pitfalls and how to avoid them<br/>Caution: Warning signs to keep an eye out for<br/>For Example: Stories and insights from the front lines of social media management<br/>Tools: Specific procedures, tactics, and hands-on techniques<br/>(https://www.mhprofessional.com/manager-s-guide-to-social-media-9780071754330-usa) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Personal internet use in the workplace social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Socail media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Information technology-management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management-social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |