Consumer behaviour: (Record no. 7276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04010nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240829201450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240829b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120339637 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | MAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Majumdar |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: |
| Remainder of title | insights from Indian market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | PHI Learning Private Limited |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 350 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 425.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part I: CONSUMER BEHAVIOUR: AN OVERVIEW<br/>1. Understanding Consumer Behaviour: An Overview.<br/>Part II: THE CONSUMER AS AN INDIVIDUAL<br/>2. Consumer Motivation.<br/>3. Consumer Perception.<br/>4. Consumer Beliefs and Attitudes.<br/>5. Consumer Learning and Experience.<br/>6. Consumer Personality and Self-image.<br/>Part III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS<br/>7. Effect of Personal Factors.<br/>8. Influence of Reference Groups.<br/>9. Culture and Western Influence on Consumer Behaviour<br/>Part IV: THE CONSUMER DECISION-MAKING PROCESS<br/>10. Consumer’s Decision Making.<br/>11. Comprehensive Models of Consumer Decision’s Making.<br/>Part V: UNDERSTANDING INDIAN MARKET DIVERSITY AND EVOLVING CONSUMER BEHAVIOUR<br/>12. Diversity of Indian Market.<br/>13. Changing Indian Consumer Behaviour.<br/>Part VI: CASE STUDIES<br/>1. Cadbury Dairy Milk Chocolates.<br/>2. Lux—The Beauty Soap.<br/>3. Titan Watches.<br/>4. Sprite—Soft Drink.<br/>5. Nescafe Instant Coffee.<br/>6. Maruti 800 Passenger Car.<br/>7. Dove Hair Care.<br/>Glossary. Index.<br/>[https://www.phindia.com/Books/BookDetail/9788120339637/consumer-behaviour-majumdar] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer Behaviour has always fascinated marketers all over the world. Rightly so, because it offers interesting insights into the working of the human mind in making purchasing decisions. For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it.<br/><br/>Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.<br/><br/>The concluding part—Part VI—gives seven live case studies that dwell on brand building and showcases some successful brands marketed in India.<br/><br/>Key Features :<br/><br/>• The book is a harmonious blend of theory and practice.<br/><br/>• Each chapter contains numerous examples of marketing practices in India.<br/><br/>• Demonstrates the diversity of the Indian market.<br/><br/>• Power point presentations (PPTs) are available in the Learning Centre. Click https://www.phindia.com/consumer_behaviour_majumdar.<br/><br/>For the wide spectrum of readers—the students of management, the marketers and the practising managers—reading this book should be a very valuable and rewarding experience. They would treasure the book for its incisive insights on the Indian market and the wealth of illustrative examples and concepts it offers.<br/><br/>(https://www.phindia.com/Books/BookDetail/9788120339637/consumer-behaviour-majumdar) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/29/2024 | Gratis Book | 658.8342 MAJ | G00538 | 08/29/2024 | 1 | 425.00 | 08/29/2024 | Book |