Online marketing: (Record no. 7266)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02240nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240829141639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240829b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Online marketing: |
| Remainder of title | a customer led approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 538 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 499.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>1Principles and Drivers of the New Marketing Environment<br/>2Strategy and Models for the Virtual World<br/>3Online Marketing Planning Issues<br/>4Online Marketing Research - Principles and Practice<br/>5Online Buyer Behaviour<br/>6Positioning for Traffic and Profit. Search Engine Optimisation<br/>7Permission and Personalisation Online<br/>8Website Development - Design and Content<br/>9The Online Product<br/>10Pricing Issues on the Web<br/>11Online Communication Tools<br/>12Online Distributuion and Procurement<br/>13Online Marketing Legal Issues<br/>[https://www.oxford.co.za/book/9780199265855-online-marketing] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.<br/>Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers:<br/>the changing online environment<br/>online planning and evolving business models<br/>application of ICT to achieve marketing objectives<br/>changing online elements of the marketing mix<br/>legal aspects impacting on online marketers<br/><br/>Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing.<br/>(https://www.oxford.co.za/book/9780199265855-online-marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/29/2024 | Gratis Book | 658.872 GAY | G00528 | 08/29/2024 | 1 | 499.00 | 08/29/2024 | Book |